The opening campaign for GRETA Bar YYZ ran from April 1st to May 31st. The primary objectives were to build brand awareness, engage potential customers, drive foot traffic, and gather initial feedback. This report summarizes the campaign activities, outcomes, and key insights.

​

Campaign Objectives

• Brand Awareness: Increase local awareness of GRETA Bar YYZ.

• Customer Engagement: Engage the target audience through social media, influencer marketing, and paid media.

• Foot Traffic: Attract customers to the bar during the opening week.

• Customer Feedback: Collect feedback to refine services and offerings.

Campaign Metrics

Total Impressions from All Campaign Aspects:

• Social Media Impressions: 2,213,947

• Paid Dark Media Impressions: 1,700,000

• Influencer Collaborations Views: 268,400

• Wild Postings Grassroots Impressions: 6,651,000

• Earned Media Potential Reach: 6,392,950

• Pattison Reach: 3,990,000 *** 

Grand Total Campaign Impressions: 21,216,297

Website